The return of a legend.
True to the original.
With the relaunch of the brand, we place special emphasis on continuing the details once so technically perfected by Karl Robert Wagner, which stand for the functionality and durability of its products. We have made it our mission to preserve this cultural heritage and pass it on to future generations.
With the three-legged Rowac Schemel, we are bringing a design classic in the field of industrial design back to market. Not only was it the world's first seating furniture made of lightweight sheet metal, but also the once-forgotten Bauhaus schemel that now benefits from cult status. True to the original and produced in the same region as before, the Rowac Schemel offers the same advantages as it did over 100 years ago: clean design combined with practical, indestructible and honest construction.
And this is just the beginning. We will revive selected products from the existing range as well as develop newly designed products with characteristic features Rowac is known for.
This is Rowac.
Rowac has always campaigned on the basis of practicality and indestructibility. These values reflect Rowac's history and at the same time meet our high standards today. It is important for us to be honest about everything behind the Rowac brand. Whether this concerns the past, the present or the future.
Practical.
We concentrate on the essentials, be it in the design of our products or in our actions. Our goal is to create only meaningful things.
Indestructible.
Everything we do, we do with a long-term perspective. In this way, future generations can continue to benefit from our ideas.
Honest.
We deal honestly with materials. Hiding or concealing things isn’t in our nature. Whether riveted or folded, we celebrate connections of all kinds. This philosophy doesn't end with our products. Our transparent working practices and production are rooted in respect for people and the environment.
