"It all started with lusting after a Rowac-Schemel on one of our many flea market visits."
Our connection to classic, timeless design and appreciation for high quality led us to investigate more about Rowac and its history. Since 2020, we have been working on reviving the Rowac brand. In doing so, the research into the history was especially close to our hearts. In this context, we are grateful for our contact with the descendants of the founder.
We are Alide and Dieter Amick. Master optician and industrial designer. We have a lot in common. We are drawn to classic, timeless design with a clear formal language. We value products that tell a story. We appreciate craftsmanship. We are careful to use environmentally friendly, fair and regional products. Art and culture are important elements of society that we value and support. We try to integrate all of this into our everyday life as much as possible and make conscious decisions based on it.