True to original.
With the brand's new image, we attach particular importance to ensuring that the technically sophisticated details once created by Karl Robert Wagner, which stand for the functionality and durability of the products, are continued. We have made it our mission to preserve this cultural heritage and pass it on to future generations.
With the three-legged Rowac stool, we are bringing a design classic in the field of industrial design back onto the market. It is not only the world's first seating furniture made of lightweight sheet steel, but also the once forgotten Bauhaus stool, which now enjoys cult status. True to the original and produced in the original region, the Rowac stool offers the same advantages as it did over 100 years ago: clear design combined with a practical, indestructible and honest construction.
And that's just the beginning. We will revive selected products from the existing product range and also develop newly designed products with the typical Rowac characteristics.
This is Rowac.
Rowac has always promoted practicality and indestructibility. These values tell the story of Rowac and at the same time meet our high standards today. It is important to us to deal honestly with everything behind the Rowac brand, whether it is the past, the present or the future.
Functional.
We focus on the essentials, be it in the design of our products or in our actions. Our goal is to create only meaningful things.
Indestructible.
Everything we do, we do with a long-term perspective. This way, future generations can also benefit from our ideas.
Honest
We treat materials honestly. With us, nothing is hidden. Whether riveted or jointed; we celebrate connections of all kinds. This philosophy doesn't stop at our products. Our transparent way of working and producing stems from respect for people and the environment.